Institutional Context

Trailer:

Institutional context on Prezi

http://prezi.com/p-off77n5kvt/institutional-context/ (incase embed doesnt work)

Print Products:

As well as creating a trailer, i will also need to create print products that come in the form of a magazine cover and a film poster. Because my film is low budget, it will probably be produced by an independant company. This may make the product look slightly different, especially with the magazine cover. The magazine may cover different material, for example, an international, mainstream magazine might cover itnernational film festivals etc. and will only cover the huge budget films, whereas smaller magazines will cover small budget films and will seem like more of a tight knit, "niche" audience. However, although i want my magazine to attract these people, i dont want others to feel out of place, which would result in them not buying the magazine, so it has to feel open to everyone. Being an independent institution may also mean that funds are smaller, in which case the production value may be lowered, or the distribution not as wide, or not as many editions published. I think funds of a small independant magazine effect the way it looks and what it features inside (they cant travel the world etc. has to be local). I think i would give my magazine a specialist feel, making it seem like a specialist film magazine, not just another magazine on the shelf, but it must not put people off.

In the print industry, the process begins with an idea, like the film industry. The idea is then planned and drafted until it is produced or created on a computer. This is then printed by a printing company, and distributed accordingly. I will be taking on all of the roles in these productions, such as editor, artist, printer, researcher, writer, proofreader and illustrator. the only role i will not be taking is being the model within the pictures. Technology i will be using is a digital stills camera, with a tripod and adobe photoshop cs4. For this i will need to develop my photoshop and picture taking skills.

My film poster wouldnt be very widely distributed and would be placed mainly where there would definatly be target audience members. For example, small horror film festivals and online places such as horror dedicated blogs. My audience research told me that a lot of my potential audience are online so i will aim there aswell.